1964 Genie Mk 10 Commercial Shoot
July 20, 2012 | Category: Photography
This unique American Race Car was one of only six MK-10s designed and built by Joe Huffaker. I shot this for the upcoming Bonhams International catalog.
The shoot was done in about 5 hours, I never had a chance to scout the location or even see the car in person before the shoot and the Client had an insane deadline (I had the photos shot, edited and delivered in under 72 hours). On top of all that, the car was practically immobile. I had a small garage and some asphalt in front of it to work with.
The camera was a Nikon D300s with various lenses. Most of the shots are lit with an Elinchrom Ranger RX AS setup. Thanks so much to the lovely and talented Val Lemieux for assisting on this one.
For the photo above, I positioned the camera on a ladder, hosed down the asphalt and took three separately lit exposures using a different polarizing filter angle for each shot to control reflections while lighting the dark side of the car. This was right at the end of the shoot and we were losing the light fast. I wish that the front wheel was turned so that the rim would be more visible. Oh well…
This photo was lit with a single Elinchrom Ranger RX and a 39" Octobank. I held the octobank directly above the car at a slight angle (pointing towards the visible side of the car) and took multiple photos while moving down the length of the car. The lit photos were later combined to achieve the look of a single large light source.
The three photos above were created using a single, bare bulb Elinchrom RX AS head positioned at multiple angles then later composited to simulate multiple light sources.
And below is the final product. I got a 4 page spread in Bonhams Automotive #1793, pages 108-111. 
A couple of setup shots……….. 
Tags: 1964, auction, bonhams, car, Dan Newton, daniel newton, Genie, international, Jow Huffaker, Lighting, MK 10, Photography, race
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Matt H
on October 10th, 2012This set up looks great. The composites are really fantastic. You’d never know you only used the one light.
I enjoy coming back to your site from time to time. Keep up the good work!
Matt