Mercedes Rolling Shot

January 15, 2011 | Category: Photography

Understatement: it has been a while. School has kept me pretty preoccupied, but I did have a chance to do a few shoots during winter break and this is one of them. I had the opportunity to shoot a nice 2007 Mercedes AMG E63.

2007 Mercedes AMG E63, final rig shot. ©2011 Dan Newton.

Final specs: Nikon D3, Nikon 14-24mm f/2.8, F/11, ISO 500, 0.8 sec

Keep reading to see how it was shot…

Anthony and I composingNamed after the method in which the camera is attached to a moving vehicle, photographers in automotive advertising call this type of photograph a “rig shot.” As detailed in a previous post, my “rig” consists of a solid steel pipe attached to the car using industry strength suction cups and clamps.

The process for this shot was as follows: We scouted locations for both a posed shot (to be posted soon) as well as the rig shot. It was determined that due to the weather the “feel” of the shot, a Rolling shots. The camera is continuously fired wirelessly while the car slowly rolls forward.parking garage would be ideal. Next the rig was assembled and carefully attached to the car. The camera was then attached to the pipe and positioned as desired using an articulated arm. Next, the car was lit in a stationary position using strobes at the max sync speed to eliminate ambient light (black background with the car lit). Lastly, I shot the car while it was rolling for the motion frame using semi-slow shutter speeds (around 1 second). Later in Photoshop, the strobe lit frame and the motion frame were combined and the rig was tediously removed in Photoshop.

Much thanks to Paul who provided the car and was a big help, as well as fellow photographers Val Lemieux and Anthony Segarra who assisted, lit, scouted, and froze their butts off!  More setup shots below (all setup shots by Val Lemieux).

Here is the RAW rolling shot, straight out of lightroom. As you can see, there's a big rig to remove.Whoa there......   Another shot I liked and will edit some day. Suction cups, clamps, arms, pipes, feet, car. Testing the suction cups (which were quite stubborn in the cold)

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  1. Tom Compton
    on January 15th, 2011

    Wow, nicely done!

  2. Nick Higman
    on January 18th, 2011

    these are sick man. I love them. Keep them rollin….if you need any help….ummm like a fat kid holdin a light for you, you know where to turn….big guy =) LoL
    Seriously though they are really lookin good.
    Great work friend.

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    on January 28th, 2011

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