Innovation: a Product Shoot

November 20, 2008 | Category: Photography

Here are some commissioned photos of an International Innovation trophy that Haws Corporation won for a emergency shower design. The shots are to appear in international advertisements for the company.

For multiple reasons, lighting the trophy was a difficult task. The “innovation” text is dark gray, almost black, making it very difficult to show against a black background (use of a light specular highlight was used to make the text stand out). Also, the text is printed on two layers of glass creating a double-text ghosting effect.  straight on white angled on black straight on blackangled on white

As always, comments are welcome.

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